VendingMarketWatch.com |

MasterCard Worldwide and USA Technologies announced that Coca-Cola Bottling Co. United Inc., the third largest bottler in America, is installing cashless payment technology in vending machines.

The two companies reported that Coca-Cola United has begun equipping its vending machines with USA Technologies' e-Port® G6 to accept MasterCard® PayPass(TM) contactless payments as well as traditional magnetic stripe credit card payments.

"Our mission at Coca-Cola United is to provide customers with top quality products in the most convenient way," said Thacher Worthen, vice president of marketing. "We are excited about the benefits that credit card payment options will bring to our customers. The U.S. is rapidly becoming a 'plastic nation' with fast food restaurants and convenience stores accepting credit and debit cards, and we feel the time is right to begin providing these same payment options to our customers. USA Technologies' e-Port and MasterCard PayPass offer our customers a solution that delivers a much faster, easier and more convenient purchasing experience."

Based in Birmingham, Ala., Coca-Cola United dispenses all brands of Coca-Cola, as well as Sprite, Barq's root beer, Fanta, and Dasani water.

The cashless vending machines will be deployed by Coca-Cola United in multiple markets in the Coca-Cola Co.'s home market, reaching consumers from Atlanta, Ga., to Baton Rouge, La.

The installations are part of a nationwide deployment of cashless vending machines and point-of-sale terminals by MasterCard and USA Technologies, and represents the largest rollout of contactless technology in these markets.

To make a cashless transaction at PayPass-enabled, e-Port activated vending machines, consumers need only tap their MasterCard PayPass-enabled credit card or device on the e-Port terminal. The terminal flashes a light and produces a tone to signal the completion of the transaction in seconds. No signature is required.

MasterCard PayPass uses radio frequency technology to transmit payment details between the PayPass device and the merchant's terminal. The transaction is processed through the MasterCard network for clearing and settlement.

MasterCard PayPass cards also include magnetic stripe technology for traditional swipe card payments. PayPass is also available as non-card devices, such as a convenient payment tag that fits on a key chain for easy access.