Nestle is working to transform its brand by focusing on products that are“fit for the future”, according to Food Navigator. In Europe, Nestle is known for its variation of products, including healthy items. It is working to change the consumer mindset that Nestle is only chocolate and sweet-based goods.
Doug Munk, director of new business ventures, explained that as part of the company’s efforts to meet consumers’ healthy options demands, it has renovated over 2,000 products after it sold Ferrero. These products focus on reduced sodium and sugar “north of 5 percent in those areas in each of those areas,” said Munk.
Nestle is looking to expand its portfolio to better meet consumer demands of healthy and better-for-you products.
