PORTLAND, OR (January 31, 2017) – Operators across 300 cities leveraged the PayRange mobile app to run a Holiday Sales promotion driving incremental usage during a month when sales typically slow down amidst holiday parties, cookies, and vacations.
PayRange not only has cashless capabilities, but also the ability to reach users with timed promotions. Participating operators offered users a 25¢ discount when purchasing from their machines. The offer was automatically removed when the user made four purchases, or on December 31, whichever came first. There was no cost to the operator to run the promotion, other than the cost of redeemed discounts.
Once the promotion ended, the data presented some interesting trends when comparing to November usage, also a slower month due to holidays. There was an increase in 4 main areas.
- ACTIVITY: Participating operators avoided the expected seasonal drop, which can be as much as -38% for non-participating operators.
- SALES: The promotion gave participating operators a 13% lift in their December sales.
- SPEND: New users (those that did not purchase in November) spent 8% more.
- REPEAT PURCHASE: 40% of holiday program users made four purchases or more.
The PayRange Holiday Promotion acquired new users, drove existing users to the vending machines, and encouraged repeat purchase through their PayRange app.
“We were impressed with the word-of-mouth referrals from existing users to non-users,” stated Amanda Mailey, Director of Marketing for PayRange. “We didn’t notify or promote this campaign outside of the App. Awareness came from people talking and directing each other to the machines. It’s very exciting to see the impact a discount can make. We look forward to offering similar promotions in the future.”
The PayRange app is free, available on both iPhone and Android and works with every major credit card including Apple Pay and Android Pay. The accessibility, loyal customer base and simple promotion is a great recipe for igniting word-of-mouth that drives sales.
About PayRange: PayRange was founded in 2013 by Paresh Patel to provide operators and consumers with the simplest, most accessible mobile payment solution for vending, amusement, laundry and more. Consumers download the free mobile app from either the Apple App Store or the Google Play Store. And with flexible funding options including all major cards, Apple Pay, and Android Pay, consumers are empowered to pay machines with ease. PayRange-enabled machines can be found across the 50 United States and throughout Canada. Find out more at www.payrange.com.
