SAN DIEGO, CALIF. (PRWEB) OCTOBER 13, 2016—InstaHealthy USA, the Southern California Healthy Vending and Micro Market company operating on a people-first philosophy, launched its first crowdfunding campaign on Fundable.com (https://www.fundable.com/instahealthy), the largest business crowdfunding platform dedicated exclusively to helping companies fund their business ventures, in order to raise up to $408,000 in capital. Fundraising kicked off smoothly on the private end, with initial lead investors already committed via signed LOI's.
InstaHealthy intends to utilize the capital to further build out its team, creating a solid infrastructure for support, increase marketing dollars for equipment location and InstaPartner growth, maintenance of current InstaPartners, and further investment systems and processes.
Crowdfunding platforms have assisted over a million startup companies to raise more than $34 billion, collectively, and are revolutionizing the way small businesses can gain access to the capital they need to flourish. Though Fundable.com as a crowdfunding platform is still in its early stages, a number of factors and successes are positioning it to become a more attractive funding approach for small businesses, particularly with its $282 million in funding, committed to date.
Since launching, Fundable.com has helped the following brands raise capital:
SparkBase: $1.3M
Ube: $760k
Decisive Health Systems: $250k
popSLATE: $1.5M
Owlet: $1.8M
With a fresh and honest approach to the healthy vending space, InstaHealthy successfully on-boarded InstaPartners across 12 U.S. regions since Q4 of 2015. In addition to plenty of early success, the Company has secured numerous locations for its InstaPartner network in key facilities, paving the way for prosperous placements in the near future.
“We’ve had great momentum with InstaHealthy, since launching the business opportunity late last year,” said Ryan O’Keefe, Founder and CEO of InstaHealthy. “With that momentum and swift growth, we took on short-term debt in order to launch the company. We’re looking ahead to a model that proves conducive for long-term scalability and prosperity; that’s where Fundable.com and its hub of experienced investors come into play.”
Global sales of healthy food products are estimated to reach $1 trillion by 2017, according to Euromonitor. While the health fads and trends have come and gone, this time the category appears to have serious stamina. Nielsen’s 2015 Global Health & Wellness Survey polled over 30,000 individuals online and suggests consumer mindsets about healthy foods has shifted and they are ready to pay more for products that claim to boost health and weight loss.
“The vending industry isn’t going anywhere, but it is hungry for a disruptor to innovate and invigorate the current offerings,” said O’Keefe. “Through our Fundable.com campaign, it is our hope that investors see the attributes that put InstaHealthy on the cutting edge, as it relates to our business model, social mission and advanced technology. We’re making changes in the right direction and look forward to bringing on investors to join in on the success we’ll continue to see.”
Since its inception, the Southern California company has made its presence known from coast-to-coast, with the addition of partners in 12 regions throughout the Nation. In an effort to stay true to the core of healthy vending’s purpose, all products placed in InstaHealthy’s Vending Machines and Micro Markets are held to the standard of being free of preservatives and high-fructose corn syrup.
Of the locations secured in these regions, key placements have spanned the likes of shared workplaces, technology companies, education facilities, law firms and more.
As part of its business model, InstaHealthy USA’s location procurement team seeks placement for its partner’s Healthy Vending machines in locations with consistent traffic, such as education facilities, sports complexes, fitness studios and hospitals. The self-serve Micro Markets are best suited for corporate locations with more than 150 employees, which are also procured by the InstaHealthy USA team.
