Mars Chocolate North America Introduces SNICKERS® Crisper, Available In Vending & Micro Market

Oct. 13, 2015

Mars Chocolate North America announced the launch of SNICKERS® Crisper available in vending and micro market. SNICKERS® Crisper combines crisped rice and peanuts topped with a layer of caramel and coated in creamy milk chocolate. Singles packs feature two pieces, each with 100 calories.

"SNICKERS® Bar is the top-selling and fastest-turning item on shelf, so shoppers will be eager to pick up new SNICKERS® Crisper," says Tim LeBel, Vice President of Sales for Mars Chocolate North America in a release.

The announcement was made at the National Association of Convenience Stores (NACS) Show in Las Vegas, NV.

SNICKERS® Crisper will be available Nov. 30, 2015 in 1.41 oz. single, 2.83 oz. 4 to Go and 10.61 oz. medium FUN SIZE® bag.