Fall Flavors Dominate List Of New CPG Products In September

Oct. 12, 2015

Fall flavors including pumpkin spice and apple generated significant product hype according to the Instantly Shelf Score, a monthly ranking of the top 10 newest consumer packaged goods (CPG) products by consumer purchase intent.

The top 10 products included everything from candy to baked goods to coffee creamer. September’s rankings included 52 percent purchase intent for Pumpkin Spice Latte M&M’S and 59 percent purchase intent for Dole Fruitocracy Apple Squeezable Fruit Pouch. Read the full list of products here.

Editor’s Note: Although the products in this list are primarily grocery and convenience store, the Instantly Shelf Score tracks CPG trends and consumer food interests. It’s a good indicator of items they’ll be faced with in retail and those that they might expect to see in other places, like vending or micro markets.