General Mills will be removing artificial colors and flavors from its fruit-flavored snacks, the company revealed in its blog. This includes Fruit Roll-Ups, Fruit by the Foot, Fruit Gushers and all of its shapes products, such as Scooby-Doo.
The move comes two months after the company announced that it would remove artificial flavors and colors from artificial sources from the rest of its cereals in response to consumers’ changing preferences.
