The American Beverage Association is suing the city of San Francisco over mandatory warning labels on soda advertisements, TIME reports.
In June, the San Francisco board of supervisors unanimously passed legislation that would require health warnings on all posted advertisements for sugar-sweetened beverages with 25 or more calories per 12 ounces in San Francisco. It also bans ads of sugary beverages on city owned property and prohibits the use of city funds for the purchase of sugary beverages. The warning label on the beverage ads would read: “WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay. This is a message from the City and County of San Francisco.”
The beverage industry association filed a lawsuit claiming that the regulations are unconstitutional and “violate core First Amendment principles.”
