Peralta (Navarra), 30 april 2015—Jofemar USA, the commercial subsidiary of the Group in the United States, has just participated with a wide range of solutions for the vending industry in this edition of NAMA OneShow, which was held from 22 to 24 April in Las Vegas. Jofemar USA has also launched the new corporate image of the Group, which was unveiled during the celebration of the Spanish fair Vendibérica.
During the Fair, Jofemar USA showcased its latest solutions for sectors as varied as coffee, automatic multi-product catering or the automatic dispensing of electronic items, among others. Attendees were able to see firsthand the functionalities of the Coffeemar G250, which was adapted to US ADA regulations. This model, specifically designed for hot beverage, features a new aluminum boiler, a capacitive product selection keyboard and an innovative pressure valve in the brewing unit. The Vision models were also exhibited in different configurations to adapt to the specific needs of customers. The Jofemar machines have become popular in this country because of its versatility and its possibilities of 'customization' in order to sell all kind of products. These models stand out for their high adaptability and they equip a large product delivery elevator and all the industry-related improvements such as banknote readers and telemetry. A Vision ComboPlus specifically prepared for dispensing cold drinks was also exhibited. This model is characterized by its convenient system of flexible extraction without coil springs, patented byJofemar, and its perfect temperature control, always below 5°C.
"We are very positive about our participation in NAMA, not only in terms of product but also in terms of the reception of our new image. This edition is very special to us, it is gratifying to see the results of the efforts made. This gives us strength and hope to continue growing", stated Jose Francisco Iribarren, director of Jofemar USA.
A brand as a symbol
Coinciding with its participation in NAMA, Jofemar USA has unveiled the new image of the Group Jofemar Corporation, a renewal with which it aims at showing the evolution of the company in recent decades, bring coherence and align all business units and give greater weight to brand values, such as innovation, environmental friendliness and maximum customer orientation.
Always faithful to its identity, the new Jofemar logo results from the evolution of the traditional 'J', symbolizing a coin entering the payment slot, towards a more modern volume image, updated colors and a smoother, dynamic and innovative typography. With this new corporate image Jofemar wants to enhance his vocation of unity, of a business group that has achieved the perfect balance between the traditional values of a family-owned business and the maximum technological innovation in products and services.
Moreover, during NAMA, Jofemar USA has started to commemorate its 15th anniversary, which will take place next August. The Nama OneShow is the most important Vending trade fair in the United States and one of the largest in the world.
