In its weekly blog series, MEI discusses the best loyalty programs for vending machines. MEI notes that it is important to create an atmosphere of loyalty surrounding the vending machine in order to increase the chances of repeat visits and grow margins. Loyalty programs available at the vending machine include traditional coupons, mobile wallet applications and cash in “points” built up through an online Web account.
Loyalty, MEI says, begins first by offering the payment methods the consumer prefers. Read the entire blog here.
