McDonald’s Reportedly To Test All-Day Breakfast

March 30, 2015

McDonald’s will reportedly test all-day breakfast in one U.S. market within the next month or two, according to CNBC. Taco Bell added breakfast items like the A.M. Crunchwrap and the Waffle Taco to its product offerings in 2014. The source reports that McDonald’s will focus on breakfast “as a key focus for growth.”

Editor’s Note: Consumers are eating “breakfast items” long into the afternoon. This is good news for vending and micro market operators; however, more retailers will be competing for the consumer dollar in this segment so it’s important to know what your competition is planning.