FAIRFIELD, CALIF., Jan. 5, 2015—With millions of views on YouTube, rampant consumer demand and flourishing sales, the cult phenomenon BeanBoozled® jelly beans from Jelly Belly Candy Company adds a 1.9-oz peg bag to its line. Now, retailers everywhere, including vending, can carry the must-have collection of yummy classic Jelly Belly® bean flavors paired with wild-tasting lookalikes.
The new 1.9-oz BeanBoozled Grab & Go® bag offers retailers options for merchandising. Ideal for front-end impulse buys and candy aisle displays, the new bag stands out on shelf or on peg.
Shoppers are searching high and low for BeanBoozled jelly beans, making it a hot commodity for retailers. Pop culture has helped to popularize the line. Consumers are clamoring to take the BeanBoozled Challenge, 20 selections of 10 weird and wild flavors that look exactly like 10 tasty flavors. The challenge: They look exactly alike, so there’s only one way to tell them apart.
Will it be Stinky Socks or its twin Tutti-Fruitti? Lawn Clippings or its double Lime? Licorice or that sneaky counterpart Skunk Spray?
Grab & Go bags are shipping now, along with the 1.6-oz. BeanBoozled Flip Top Box and 3.5-oz. Spinner Gift Box, and BeanBoozled jelly beans in bulk.
BeanBoozled jelly beans are shipping to stores nationwide. BeanBoozled jelly beans are certified OU Kosher and are free of gelatin, gluten, fat and dairy. For information, visit www.jellybelly.com. Retailers may contact Jelly Belly Customer Service at (800) 323-9380. Connect with us on Facebook, YouTube, Pinterest and Instagram.
