Coca-Cola Co. Executive Gives College Commencement Speech

Ben Deutsch, vice president for corporate communications at The Coca-Cola Co. in Atlanta, GA, delivered the commencement speech to the graduates at the University of Wisconsin-Madison's 2014 Winter Commencement Ceremony. Deutsch, a 1985 graduate of UW-Madison's School of Journalism and Mass Communications, encouraged graduates to “listen first,” “be true,” “step back and step up,” “walk the talk,” and said, “Hard work is what makes life meaningful and satisfying.” Watch speech.