HACKETTSTOWN, N.J. (December 2, 2014) --- Mars Chocolate North America is proud to announce the promotion of Timothy LeBel to the position of Vice President of Sales. In his new role leading the Mars Chocolate Sales organization, LeBel oversees the strategy and execution of its retail management, customer account teams, field sales, customer development, and customer experiences. He serves as a member of the Mars Senior Management Team and will play an active role in industry events.
A 24-year veteran of Mars, LeBel offers a wealth of sales experience both in the Chocolate and Petcare divisions. He has led sales strategies and in-store execution for several channels -- including mass, grocery, club and value, and his established partnerships with key retailers provide a strong foundation for customer collaboration and mutual value creation. LeBel also has an outstanding track record of mobilizing and engaging his teams.
LeBel earned a Bachelor’s Degree in Marketing and Finance from University of New Hampshire and an MBA in Organizational Leadership from Gonzaga University.
About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.
