DENVER, Sept. 11, 2014 (GLOBE NEWSWIRE) -- Marley Coffee (OTCQB:JAMN) (www.marleycoffee.com), the sustainably grown, ethically farmed and artisan-roasted gourmet coffee company, has entered a four-year deal with the University of Colorado and Buffalo Sports Properties to serve as the official coffee of the Colorado Buffaloes football and basketball teams.
Marley Coffee will be the exclusive coffee served at the University of Colorado's Folsom Field and Coors Event Center, home of the football and basketball teams, respectively. Marley Coffee will be sold on site at all concession stands and in the suite and club levels of both venues at all home games during the CU football and basketball season, as well as at other events at CU's athletics facilities for special events such as commencements and concerts.
To promote its relationship with the teams, Marley Coffee will receive logo placement on the video board and five one-minute rotational messaging on the LED ribbon boards at every home football and men's and women's basketball games. Additionally, the Marley Coffee logo and contact information will be placed in the CU Visiting Team Guide distributed to all visiting sports teams. Half-page Marley Coffee print advertisements will appear in the CU Football Game Day Program and the CU Basketball Program.
Additionally, a Marley Coffee BikeCaffe will be located on the stadium concourse during each Buffaloes home football game. The BikeCaffe will be offering fresh-brewed Marley Coffee beverages, retail products and Marley Coffee merchandise for sale. Marley Coffee is available at various retail grocery locations throughout Boulder: King Soopers (natural aisle), Safeway, Alfalfa's Market and Natural Grocers.
Rick George, Athletic Director of the University of Colorado, said, "We are excited to enhance the coffee experience for fans in our athletic facilities. Marley Coffee has done an excellent job resonating with sports fans throughout Colorado, and we are confident that their presence at a multitude of events on campus will be a win-win for all."
Rohan Marley, Founder and Chairman of Marley Coffee, said, "Ever since my days as a linebacker with the University of Miami Hurricanes, I have been a fervent supporter of college sports. Having a presence in Boulder at the Buffs' football and basketball games is not only our first major college partnership, but also great because Colorado is our 'home team' favorite. It should be a fantastic experience!"
Brent Toevs, CEO of Marley Coffee, added, "Our new partnership with the University of Colorado is part of Marley Coffee's overall strategy to promote our brand in the worlds of athletics and entertainment. Our local route business for food service and Office Coffee Service has grown tremendously as a result of similar deals with the Colorado Rockies, Rapids, and our partnership with the Broncos. The Denver area ranks number four in total dollars of product sold at retail grocery stores for our company, which gives an indication of how much support we've received in the community. We believe continuing our community partnerships will help make the Denver metro area a real driver for sales and velocity."
About Jammin Java Corp., d/b/a Marley Coffee
Marley Coffee (corporate name Jammin Java Corp.) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. The company is a fully reporting company quoted on the OTCQB under the symbol "JAMN". Learn more at www.MarleyCoffee.com or visit the Investor Relations section at Investor.MarleyCoffee.com.
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Forward-Looking Statement
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