OAK BROOK, Ill., Sept. 9, 2014 /PRNewswire/ -- McDonald's Corporation today announced that global comparable sales decreased 3.7% in August. Performance by segment was as follows:
- U.S. down 2.8%
- Europe down 0.7%
- Asia/Pacific, Middle East and Africa (APMEA) down 14.5%
"During August, McDonald's global business faced several headwinds that impacted sales performance," said McDonald's President and Chief Executive OfficerDon Thompson. "As a System, we are diligently working to effectively navigate the current market conditions to regain momentum. For the long term, we remain focused on strengthening the key foundational elements of our service, operations and marketing to maximize the impact of our strategic growth priorities for our customers and our business."
In August, U.S. comparable sales decreased 2.8% amid continuing broad-based challenges, including sluggish industry growth in a highly competitive marketplace. Given the current environment, the U.S. is addressing its service, value and menu opportunities to enhance customer relevance and loyalty. Soft top-line results are expected to pressure U.S. margin performance in the third quarter. Full report.
