DENVER, Aug. 25, 2014 (GLOBE NEWSWIRE) -- Marley Coffee (OTCQB:JAMN) (www.marleycoffee.com), the sustainably grown, ethically farmed and artisan-roasted gourmet coffee company, announces that its single-serve coffee partner and investor, Mother Parkers Tea & Coffee, will launch a new version of the Marley Coffee RealCup™ capsule that will be compatible with the future Keurig Green Mountain K2.0 brewer, reported to launch later this year. The compatibility technology will then also be integrated into the EcoCup™ format for Marley Coffee, which will utilize a recyclable capsule that is accepted by many curbside recycling programs.
"The evolution of this technology makes us even more confident in our platform choice with Mother Parkers, and we believe their technology will be the next revolution in the category," said Rohan Marley, founder and chairman of Marley Coffee. "We chose Mother Parkers because they embody the Marley ethos and share our priorities, which are creating a better customer experience and providing a greener footprint for our planet. More than ten billion single-serve capsules, which are equivalent to the weight of 160,700 cars, will be thrown into landfills next year. Our EcoCup, which is planned to launch in the first half of 2015, is expected to be one of the first true solutions to the sustainability issues seen with traditional capsules, and we will be continuing to encourage consumers to switch to greener products. All of our cups are either organic or Rain Forest Alliance certified and soon we will be recyclable.
"This is a game-changer because essentially the debate on whether or not the K2.0 brewer can control market share is over," said Brent Toevs, CEO of Marley Coffee. "Capsules that can be compatible with the K2.0 brewer will shift the single-serve industry paradigm. Three of the leading unlicensed manufacturers have now indicated that they have a solution to keep the category open and competitive. It is clear that retailers and consumers want choices and brand flexibility. With this breakthrough technology, Mother Parkers and Marley Coffee – along with other brands and independent equipment manufactures – will continue to strive for a fair and competitive environment that delivers consumer freedom."
About Jammin Java Corp., d/b/a Marley Coffee
Marley Coffee (corporate name Jammin Java Corp.) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. The company is a fully reporting company quoted on the OTCQB under the symbol "JAMN". Learn more at www.MarleyCoffee.com or visit the Investor Relations section at Investor.MarleyCoffee.com.
About RealCup™ Brand Single-Serve Capsules:
RealCup™ capsules are designed for use with K-Cup® compatible single-serve brewers. RealCup™ single-serve capsules were developed by Mother Parkers Tea & Coffee, one of the largest coffee and tea manufacturers in North America. The company combines state-of-the-art technology and new product innovation with more than 100 years of quality and service excellence to deliver an exceptional beverage experience in mainstream and specialty coffee, tea, and complementary beverages. A leader in the independent single-serve beverage industry, the RealCup™ brand strives to bring sustainability, choice, value and quality to the consumer, both through partner brands and through flexible licensing agreements.
*RealCup™ and EcoCup™ products and Mother Parkers Tea & Coffee are not affiliated with K-Cup® or Keurig Inc. K-Cup® and Keurig® are registered trademarks of Keurig Inc.
This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts"). In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the company. These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, our Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on our future results. Accordingly, you should not place undue reliance on these forward-looking statements. Although the company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the company. The company's SEC filings are available at http://www.sec.gov.