Power Summer Water Sales With Free MiO Merchandising

NORTHFIELD, Ill. – August 20, 2014 – The dog days of summer are here!  Help your customers beat the heat and stay hydrated with MiO—the leading liquid water enhancer1.  Kraft Foodservice is excited to offer FREE MiO merchandising racks to help boost bottled water sales.  With two options available, branded merchandising racks make it easy to present eye-catching mini MiO bottles and entice customers to add on to their bottled water purchases. MiO is here to create new profit occasions—especially considering 40% of MiO buyers also buy bottled water2. Don’t delay—order your free MiO merchandising rack now!

Offering the ability to sell two appealing MiO flavors using the same display, the hitchhiker rack easily hangs from a shelf or rests on a countertop, and comes with a graphic header and channel graphics. The cooler door rack is mounted with provided suction cups and is sure to catch the eye of consumers as they purchase chilled bottled water.

Portable and pocket-sized for today’s busy lifestyles, MiO allows customers to personalize their drinks with just the right amount of flavor.  It’s water the way they like it! Available in Original, Fit and Energy versions in a variety of on-trend flavors, MiO brings a blast of flavor to plain water without adding calories, carbs or sugar. MiO especially appeals to the millennial generation, as it provides the opportunity to customize water along with the portability and convenience of delicious on-the-go hydration.

So, let the sun shine and your summer sales soar with FREE MiO merchandising! Order your racks and download a rebate for up to $250 off your purchase of MiO, Crystal Light and Kool-Aid liquid water enhancers at Kraftfoodservice.com/WaterEnhancers.

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About Kraft Foods Group

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love.  Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices.  For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

About Kraft Foodservice

Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), North America’s fourth-largest consumer packaged food and beverage company.  Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise, and resources to the U.S. foodservice industry.  Visit kraftfoodservice.com for more information.  

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1Nielsen YTD Ending 6/29/2013

2Nielsen LC xAOC $ Share YTD 3/29/14

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