OAK BROOK, Ill., Aug. 8, 2014/PRNewswire/ -- McDonald's Corporation today announced that global comparable sales decreased 2.5% in July. Performance by segment was as follows:
- U.S. down 3.2%
- Europe up 0.5%
- Asia/Pacific, Middle East and Africa (APMEA) down 7.3%
"McDonald's global growth priorities - providing our customers with their favorite food and drinks, creating memorable experiences, offering unparalleled convenience and becoming an even more trusted brand - are the foundation of our customer-centric approach to building our business for the long term," said McDonald's President and Chief Executive Officer Don Thompson. "Although July's results were not in-line with McDonald's expectations, we intend to strengthen our performance by addressing the current business headwinds with the discipline and conviction that inspire our customers' trust and loyalty."
In July, U.S. comparable sales decreased 3.2% amid continuing broad-based challenges. During the month, the U.S. featured core favorites in conjunction with McDonald's global World Cup sponsorship and promoted premium beef and chicken options as the segment lapped a prior year Monopoly event. McDonald's U.S. remains focused on enhancing its customer relevance and appeal through service, value and menu initiatives. Full report.