Lavazza Launches Specialty Coffee Blends In K-Cup® Pack Format

New York, NY (July 31, 2014) – Lavazza, a family-owned company since 1895 with over a century of expertise in coffee making, serves as a cultural symbol of Italian coffee around the world.  Starting fall 2014, in partnership with Green Mountain Coffee Roasters, Inc., Lavazza will bring the authenticity of Italy’s favorite coffee to K-Cup® packs for the Keurig® hot brewing system. 

With just the touch of a button, Americans will be able to sip on Lavazza’s high quality coffee with the ease of a Keurig® brewer.  The Lavazza K-Cup® packs will be available in a range of taste profiles including Gran Aroma (medium roast, smooth and aromatic with citrusy notes), Classico (medium roast, rich and full-bodied with hints of dried fruit), Gran Selezione (dark roast, intense and chocolaty) and Perfetto (espresso roast, dark and velvety with a lingering caramel finish). 

In 2012, GMCR and Lavazza partnered to launch the Keurig®Rivo™ Cappuccino and Latte System, delivering an innovative new brewing platform designed exclusively for the North American espresso-based beverage drinker.  Lavazza’s Global CEO, Antonio Baravalle, comments, “We are thrilled to build upon our successful partnership on the Keurig®Rivo™ System with GMCR to leverage their single cup brewing technology and bring our premium coffee blends into the homes of coffee connoisseurs everywhere.” 

The new Lavazza K-Cup® packs will be available in 10 count (SRP: $8.79 / pack – Classico and Perfetto only), 16 count ($11.99 / pack – all varieties) and 22 count ($16.79 / pack – all varieties) formats at U.S. national retail stores including Target, Bed Bath & Beyond and Staples.  Consumers can purchase online at ShopLavazza.com, Keurig.com and BedBathAndBeyond.com or regionally at local grocers including Kroger, Meijer, Jewel, SuperValu and Safeway. 

About Luigi Lavazza S.p.A.

Established in 1895, the company has been owned by the Lavazza family for four generations. Lavazza is one of the most important roasters in the world and the retail marketplace leader in Italy. Today Lavazza is present with its subsidiaries and distributors in over 90 countries and operates worldwide in the Home and Away-from-Home categories. The company has 25 years of tradition in the production and marketing of systems and products for the portioned coffee segment. Lavazza’s headquarters in North America are based in New York City.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its pre-tax profits to social and environmental projects. For more information visit: www.gmcr.com. To purchase Keurig® and Green Mountain Coffee® products visit: www.keurig.com, www.greenmountaincoffee.com or www.keurig.ca.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.GMCR.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released. 

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