NORTHFIELD, Ill. – July 29, 2014 – Back by popular demand, General Foods International (GFI) is here to kick off the fall season with Pumpkin Spice Cappuccino! Beginning in October, consumers can enjoy this rich and creamy blend of pumpkin flavor and hearty autumnal spices. This on-trend flavor was such a hit last season that operators will want to take advantage of the profitable pumpkin craze this fall!
By offering GFI Pumpkin Spice Cappuccino, operators can satisfy customer expectations for seasonal beverages, especially since 41% of consumers strongly agree that their beverage preferences change depending on the season or time of the year. Plus, coffee is the second-most-popular pumpkin-flavored product, accounting for 11.2% of pumpkin-flavored sales. As part of the GFI portfolio, Pumpkin Spice Cappuccino can help operators meet their bottom line with a premium barista-quality drink served at an affordable price.
The National Coffee Association recently reported that in 2013, latte consumption rose by 11% while cappuccino consumption rose by 6%. Operators can easily meet this growing demand by serving delicious, coffeehouse-style hot beverages. GFI helps operators appeal to consumers’ tastes by offering a full line of rich and creamy café-style beverages, including limited-time specialty varieties like Pumpkin Spice to drive seasonal sales.
With the fall season just around the corner, operators can get a head start by requesting a free GFI Pumpkin Spice Cappuccino merchandising kit from the Kraft Foodservice website. GFI offers eye-catching and newly designed merchandising to get customers’ attention and boost sales. It’s time to take advantage of the power and resources of the GFI brand – an industry leader for 40 years.
Visit kraftfoodservice.com/GFI to request your free merchandising kit, plus download a rebate to earn up to $250 off your purchase of GFI seasonal flavors. Don’t miss out on this opportunity to sweeten hot beverage sales!
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
ABOUT KRAFT FOODSERVICE
Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), one of North America’s largest consumer packaged food and beverage company. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry. Visit www.Kraftfoodservice.com for more information.
 Technomic, Beverage Trends Consumer Trend Report, 2012
 “Nielsen study examines seasonal popularity of pumpkin flavor,” Beverage Industry, October 2, 2013
 National Coffee Association, National Coffee Drinking Trends Study, 2013