First Lady's ‘Drink Up’ Campaign Helps Boost Bottled Water Sales

July 28, 2014

The Associated Press reports that the First Lady Michelle Obama's push for America to drink more water has helped boost nearly $1 million in bottled water sales among consumers since the national “Drink Up” campaign launched in September. Nielsen Catalina Solutions released a study that found a 3 percent increase in retail sales of bottled water. Full article.

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