FitPick® Vending Machine Featuring Single-Serve Fresh Produce Items On Display In Fresh Produce Pavilion At School Nutrition Conference

(BOSTON) July 14, 2014 – Today at the 2014 School Nutrition Association Annual National Conference, a FitPick vending machine showcasing a wide variety of single serve fresh produce items has a starring role in the United Fresh Produce Pavilion.  The FitPick vending machine illustrates an easy way for schools to meet the new “Smart Snacks in Schools” nutrition standards, which took effect July 1, 2014.  The vending machine features individual packages of sliced apples, baby carrots, celery sticks, grapes, salads, and other fresh-cut fruits and vegetables ideal for helping students make the healthy choice, the easy choice.

“Having the FitPick vending machine in our Fresh Produce Pavilion provides an excellent opportunity to show school foodservice directors an innovative way to make fresh produce part of their vending program,” said Lorelei DiSogra, vice president of nutrition and health at United Fresh Produce Association.   The United Fresh Produce Pavilion is located in booth 1501 A at the Boston Convention Center.

The FitPick machine on display at the school nutrition event is a collaboration between the United Fresh Produce Association (United Fresh) and NAMA to showcase an effective way to present students with “better for you” snack options.  Developed by Crane, the FitPick machine features the recently re-launched look and feel of the signature NAMA nutrition program bearing the same name. 

“We appreciate United Fresh for including the FitPick machine in their Fresh Produce Pavilion and, more importantly, we look forward to the related opportunities the partnership represents overall,” said Roni Moore, vice president of marketing and communications for NAMA. 

“The visibility for our FitPick program will be a huge bonus, in light of the many school nutrition professionals who participate in the show.  This is a productive next step in demonstrating the vending industry’s longstanding effort to become an important part of the nutrition solution,” added Moore. 

More than 6,000 school nutrition professionals, industry members and related organizations are expected to attend the 68th Annual National SNA Conference in Boston July 13-16, 2014.

About NAMA

Founded in 1936, NAMA is the association representing the $42 billion U.S. vending and refreshment service industry.  With more than 1800 member companies – including many of the world’s most recognized brands – NAMA provides advocacy, education and research for its membership. Visit NAMA on Facebook, Twitter and LinkedIn.

About United Fresh Produce Association

Founded in 1904, the United Fresh Produce Association serves companies at the forefront of the global fresh and fresh-cut produce industry, including growers, shippers, fresh-cut processors, wholesalers, distributors, retailers, foodservice operators, industry suppliers and allied associations. From its headquarters in Washington, D.C. and Western Regional office in Salinas, Calif., United Fresh and its members work year-round to make a difference for the produce industry by driving policies that increase consumption of fresh produce, shaping critical legislative and regulatory action, providing scientific and technical leadership in food safety, quality assurance, nutrition and health, and developing educational programs and business opportunities to assist member companies in growing successful businesses. For more information, visit or call 202-303-3400.