Sweet Sales Are Made With Lemonade And The Crystal Light Sunscreen Giveaway

Northfield, Ill – July 14, 2014 – Sweeten beverage sales this summer with Crystal Light Lemonade! Crystal Light is offering a new front-of-house promotion to help boost beverage profits, featuring free sunscreens with a customer’s purchase of any Crystal Light Lemonade product.  With branded merchandising and free sunscreens provided, the new Crystal Light Sunscreen Giveaway is easy to implement so you can take advantage of the number-one-selling Crystal Light flavor1.  Plus, according to a recent trend report, nearly half of consumers drank lemonade at least once in the last 30 days2. Nothing says summer like an ice-cold glass of lemonade, so treat your customers to the refreshing taste of Crystal Light and drink in the profits.

Customers who purchase any Crystal Light Lemonade product will receive a FREE sunscreen at the register – it’s that easy! To help you execute and communicate this promotion, your free promotional kit includes:

  • 75 branded sunscreens
  • 2 counter cards
  • 2 clings
  • 2 hangtags
  • 2 wobblers

As the consumption of carbonated beverages continues to decline, low calorie alternatives are in demand now more than ever! Crystal Light, the number one selling non-carbonated, sugar-free drink mix3 with 90% aided brand awareness4, can help offset the decline in sugary beverage sales.  With only five calories per serving, Crystal Light is the perfect summer accompaniment. Plus, choose from a variety of formats to meet your business needs – On-The-Go powdered sticks, Bag-In-Box liquid concentrates, powdered soft drink mixes, liquid water enhancers or ready-to-drink bottles.

Boost your sales by taking advantage of this turnkey summertime promotional opportunity!  Visit kraftfoodservice.com/CLSun to order your FREE merchandising kit and sunscreens.  For more information, contact a Kraft sales representative today at 1-800-537-9338 or visit www.kraftfoodservice.com/CrystalLight.

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About Kraft Foods Group

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion.  With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories.  The company’s iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.  Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love.  Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices.  For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.

About Kraft Foodservice

Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), North America’s fourth-largest consumer packaged food and beverage company.  Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise, and resources to the U.S. foodservice industry.  Visit kraftfoodservice.com for more information.  

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1 Kraft Foodservice Sales Volumes, year-end 2013

2 Nielsen - Total US FDM, $ Share, 52 WE 1/25/14

3 Nielsen Total U.S. Drug Mass, $ Share, 52 weeks ending 1/25/14

4 Aided, IPSOS Brand Health Tracker, Year End 2012 

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