Report: The World Is Split In Instant Versus Fresh Coffee Preferences

A new report by Euromonitor revealed that sales of instant coffee have tripled since 2000, according to The Washington Post. Instant coffee accounts for more than 34 percent of all retail brewed coffee consumed worldwide, the source says. While fresh coffee dominates the coffee industry, instant coffee is continuing to gain share and is preferred in most predominately tea-drinking markets such as China and Russia. The instant coffee market in North America is not expected to grow, however. Full article.

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