BAILEYS® Coffee Creamers Survey Reveals Millennials Prefer Flavored Iced Coffee

LYNNFIELD, MA--(Marketwired - Jun 24, 2014) - With June heralding the start of summer, BAILEYS® Coffee Creamers, the line of premium non-alcoholic flavored coffee creamers, today announced the results of a new national consumer survey about how Americans prefer to consume the beloved summer iced coffee beverage. Polling more than 2,000 consumers, data revealed that out of all age groups surveyed, millennials more than anyone else prefer flavored iced coffee instead of plain iced coffee. The survey also found that almost half of Americans add flavor to their iced coffee at home. In addition, French vanilla is America's favorite flavor to add to iced coffee (more than half of iced coffee fans).

"As our survey shows, Americans, especially millennials, count adding flavor to their iced coffee a part of their daily routine," said Lynne Bohan, spokesperson for HP Hood LLC, licensee of BAILEYS® Coffee Creamers. "But this routine is anything but boring -- consumers crave the ability to express their unique tastes through flavor variety, which is why we consistently launch new flavors including our new BAILEYS® Coffee Creamers' Limited Edition Sweet Italian Biscotti and Chocolatini!"

Conducted in March 2014 among more than 2,000 adults ages 18 and older, the BAILEYS® Coffee Creamers 2014 Iced Coffee Survey revealed key findings including that among all Americans:

  • Over half (55%) of Americans drink iced coffee, and more than two-in-five (42%) drink iced coffee at home.
  • Nearly two-in-five (37%) Americans add some kind of flavor to the iced coffee they make at home.
    • French vanilla (23%) was the most popular flavor, followed by caramel (16%), hazelnut (15%) and chocolate (13%).
    • 8% of Americans add Irish cream to the iced coffee they make at home.
    • 6% each say they add almond or cinnamon flavor most often, and 2% say they have another flavor they add in.
    •  5% of Americans don't add any kind of flavor most often to their at-home iced coffees.
  • Out of all age groups, millennials (ages 18-34) are most likely to add flavor to their iced coffee. Millennials are also more likely than those age 35+ to drink iced coffee, to drink it at home and to add flavors to it.

BAILEYS® Coffee Creamers makes it easy for consumers to add their favorite creamer flavors to their iced coffee and offers a wide range of recipes on its website, BAILEYScreamers.com. For iced coffee fans in particular, visit the site to learn more about two new summer iced coffee recipes: Sweet Italian Biscotti Iced Coffee and Chocolatini Frappe. In addition to iced coffee recipes, on BAILEYScreamers.com fans will find fun, fresh food recipes that incorporate many of BAILEYS Coffee Creamers flavors. New featured food recipes include Chocolatini Black and White Cookies, Cinnamon Dolce Tres Leche Cakes, and Sweet Italian Biscotti Bread Pudding.

Join the conversation on Facebook (BAILEYScreamers), Twitter (@BAILEYScreamers), Instagram (BAILEYScreamers), or Pinterest (/BAILEYScreamers)!

Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of BAILEYS® Coffee Creamers from March 11 - 13, 2014 among 2,037 adults ages 18 and older, among whom 735 drink iced coffee at home. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Meredith D'Agostino (mdagostino@451marketing.com).

About HP Hood LLC (Licensee of BAILEYS Coffee Creamers)
Founded in 1846, today Hood is one of the largest branded dairy operators in the United States. Hood is the number-one dairy brand in New England, and Hood's portfolio of national and super-regional brands and franchise products includes Hood, Crowley Foods, Simply Smart, Heluva Good!, LACTAID, Blue Diamond Almond Breeze and Hershey's Milk & Milkshakes. For more information about Hood, please visit www.Hood.com.

About BAILEYS® Irish Cream
About BAILEYS® Irish Cream: BAILEYS® Original Irish Cream Liqueur launched in Ireland in 1974. It is now available in 180 markets worldwide and is the number one selling liqueur in the world. BAILEYS® Original Irish Cream Liqueur is currently ranked 7th among all distilled spirits sold worldwide and enjoys 70 percent share of the total Irish Cream Liqueur Market around the world. Owned by R & A Bailey & Co, BAILEYS contents are a blend of Irish whiskey, fresh double cream and other fine ingredients. For more information on BAILEYS® Irish Cream, please visit www.BAILEYS.com. The makers of BAILEYS® Irish Cream remind you to drink responsibly. 

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