DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "2014 Report on the Bottled Water Market in the U.S." report to their offering.
The market for bottled water has a promising future. As consumers continue to turn away from carbonated soft drinks and embrace bottled water in all forms, many beverage industry analysts and marketers are convinced that the category will soon become the dominant non-alcoholic beverage. Health and wellness concerns, the fitness fad and the perennial struggle of many consumers with obesity and being overweight have combined to make bottled water the zero-calorie/ultra-low calorie beverage of choice for growing millions of Americans.
Innovations in flavoring and packaging have made bottled water ever more appealing to consumers swearing off sugary drinks. An increasingly favorable public policy environment has given bottled water a competitive advantage over high-calorie beverages viewed by consumer activists as menaces to public health. While consumption of premium European sparkling water brands has long served as a status symbol for urban elites, premium still water packaged in designer bottles has become the fashion statement du jour for more and more Millennials and GenXers.
Major marketers of bottled water, however, face a number of disruptive forces, even in the midst of this generally upbeat view of the prospects for the bottled water category. As supermarkets stock their shelves with loss-leading cases of plain bottled water, simply competing on the basis of volume and price no longer seems feasible to marketers of major brands.
Key Topics Covered:
Chapter 1: Executive Summary
Chapter 2: Insights and Opportunities
Chapter 3: Market Overview
Chapter 4: Competitive Strategies
Chapter 5: Marketing and New Product Trends
Chapter 6: Demographic Highlights
For more information visit http://www.researchandmarkets.com/research/vp95dc/bottled_water_in.