McDonald's Corp. announced that global comparable sales increased 1.2 percent in April. Performance by segment was as follows: U.S. was flat; Europe up 0.3 percent; Asia/Pacific, Middle East and Africa (APMEA) up 2.9 percent.
"We are strengthening our business plans by emphasizing customer-driven strategies," said McDonald's President and Chief Executive Officer Don Thompson in a prepared statement. "We remain focused on delivering an outstanding restaurant experience by serving our customers their favorite McDonald's food and drinks and offering compelling value, choice and convenience to create easy, memorable experiences."
In April, U.S. comparable sales were flat as industry dynamics remained challenging. McDonald's U.S. remains focused on strengthening its appeal to customers through quality food, outstanding service and good value. During the month, the U.S. featured McDonald's popular breakfast options complemented by a McCafé coffee promotion and introduced a new premium sandwich, the Bacon Clubhouse.
Europe's comparable sales rose 0.3 percent in April as positive performance in the U.K. and France was mostly offset by negative results in Germany. Strong promotional performance, value menu enhancements and growth at breakfast contributed to the segment's results. Full report.
