Keurig Green Mountain, Inc. (Keurig) and The J.M. Smucker Co. (Smucker) have entered into a multiyear agreement that provides for the expansion of their successful partnership for the manufacturing, marketing, distribution and sale of the Smucker family of coffee brands, including the Folgers®, Folgers Gourmet Selections®, Café Bustelo® and Millstone® brands, into Keurig® portion packs formats that work with new Keurig® consumer and commercial brewing systems.
Smucker and Keurig first entered into a partnership in February 2010. The announcement recognizes the tremendous success of the Keurig and Smucker strategic relationship, and both companies’ desire to broaden, deepen and extend their partnership in a variety of channels throughout the U.S. and Canada, according to the release.
“We are excited to extend our partnership with Smucker and expand their Keurig product offering into new Keurig systems, including our forthcoming Keurig Bolt and Keurig 2.0 brewers,” said Mark Wood, Keurig’s senior vice president, global hot systems, in a prepared statement. “Folgers and Millstone-branded Keurig packs are an important part of the Keurig family of brands and have helped grow our Keurig installed base with their beloved coffee brands.”
“This agreement strengthens our valuable partnership with Keurig, which has been integral to ensuring we reach consumers across multiple segments with the highest quality convenient solutions that meet their preferences,” stated Mark Smucker, president, U.S. Retail Coffee. “The Keurig platform continues to grow, and this agreement will further enhance our leadership in the at home coffee category by expanding our existing K-Cup pack offerings, participating in the new Keurig brewing systems, and expanding our presence in multiple distribution channels. We remain committed to the continued growth and success of Keurig brewing systems.”