AVT, Inc. recently announced that its partner, Marley Coffee Automated Stores, has brought on a key executive to generate new growth opportunities. Ron Miceli was named national director of business development for Marley Coffee Automated Stores. In this position, Miceli is directing the company's expansion into major U.S. metro markets, specifically in public environment channels such as food/grocery, mass merchandise and military bases. Miceli is also heading up the penetration into captive channels such as colleges/universities, healthcare, office/business and industry.
Formerly channel development manager for Outerwall (parent company to Coinstar, Redbox and formerly Rubi), Miceli's responsibilities included working on the launch, strategic business development, and growth of Rubi Coffee Kiosks.
Miceli will help the company establish more location contracts with premier properties. "We are rapidly increasing the number of Marley Coffee Kiosks throughout the nation," said Joe Menichiello, vice president of sales for Marley Coffee Automated Stores, in a prepared statement. "Ron will be able to assist in this effort due to his deep connections and industry expertise," he added. "We are proud to have him on our team."