White Castle announced it would start offering its restaurant blend, medium roast coffee in single-serve coffee cups.
"We're thrilled to offer our Cravers the ease and convenience of the new single-serve coffee cups so those on the go can savor the taste of our premium blend," said Jamie Richardson, White Castle vice president, in a prepared statement. "We are just as passionate about the process to achieve a great cup of coffee as we are about making our famous Sliders."
A 2012 study from the National Coffee Association shows significant growth in the single-serve format and a forecast for continued growth, according to the release. Currently, single-serve cups account for more than a quarter of every dollar spent on coffee in the U.S. Experts forecast that by 2018, the amount Americans spend on single serve coffee pods will equal what is being spent on bulk coffee.
To match the growing consumer demand, White Castle now offers its Original Restaurant Blend Coffee in single-serve cups sold in packs of 12.
"The single serve brewing system technology has changed the way millions of American's enjoy their morning cup of coffee," said Rob Camp, vice president of White Castle Food Products Division. "The ability to have a fresh brewed cup of coffee in a matter of seconds has made single serve brewing popular with younger coffee drinkers who are the fastest growing segment of in-home coffee consumers. Offering our Original Restaurant Blend in a single serving format ensures that our coffee is available for their preferred method of brewing."
Coffee Cravers can purchase their favorite java in single-serve cups at more than 400 White Castle restaurants, online at the House of Crave, as well as at local grocery stores. Shoppers are encouraged to look and ask for the coffee by name. The single-serve cups are also compatible with brewers that accept K-Cup® portion cups.
White Castle's coffee is made by selecting only the highest grade 100 percent Arabica beans to maximize flavor and aroma.