Information Resources, Inc. (IRI) announced the most successful consumer packaged goods (CPG) brands in its 2013 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. With 190,000 new UPCs and 9,500 new brand launches hitting the shelves in 2013, new products are certainly high-octane fuel for CPG growth engines, according to the release. Dannon Light & Fit Greek yogurt, Yoplait Greek 100 and Muller Yogurt took three of the ten spots for most successful 2013 new product pacesetters.
“Manufacturers are always striving to create breakthrough innovation, and our impressive list of the 2013 Pacesetters, which earned an average of $35 million in their first year, is no exception, as these products fuel accelerated growth and serve as catalysts for excitement in the CPG arena,” said Larry Levin, executive vice president and practice leader, IRI, in a prepared statement. “New product innovation is more important than just dollars, though. It builds excitement, buzz and competitive advantage. Successful new products can establish and protect category leadership, as well as help companies break into entirely new categories. In short, they are game changers for CPG companies and consumers alike.”
“Innovation in 2013 is all about healthier-for-you products,” said Susan Viamari, editor, Thought Leadership, IRI. “Healthy is truly everywhere. From food and beverages to hair care, skin care, and even pet food and cleaning products, consumers not only want to look and feel their best, but they want improved wellness to extend to their homes and pets, too.”
For the top 100 food and beverage champions, average year-one dollar sales were $35 million. Healthy attributes played a huge role in the success of new food and beverage brands. In fact, seven of the top 10, and 73 of the top 100 food and beverage products launched in 2013 offer a healthier-for-you benefit. The top ten products are listed below. Full report.
- Dannon Light & Fit Greek
- Yoplait Greek 100
- Kellogg’s Special K Pastry Crisps
- TOSTITOS Cantina Tortilla Chips
- Bud Light Lime Lime-A-Rita
- Muller Yogurt
- Eight O’Clock K-Cups
- Pepsi NEXT
- Kellogg’s Special K Flatbread Breakfast Sandwiches
- Atkins Frozen Meals