USG Selects Crane As Glass-Front Vending Machine Supplier

Crane Merchandising Systems announced that it has been selected as the exclusive supplier of glass-front cold beverage machines and a preferred provider of stack equipment for Unified Strategies Group's (USG) 2014 program promoting vend operator ownership of beverage equipment. As part of the supplier agreement, Crane will offer its classic BevMAX 4 machine, as well as its new BevMAX Media and DNCB-Series Stack to USG member operators at special rates through Dec. 31, 2014.

“We are excited to partner with the Crane Merchandising Systems team to offer a program to help USG members grow beverage sales and improve profits,” said Brian Faley, CEO of USG, in a prepared statement. “As the industry leader in vending equipment and payment systems, Crane is uniquely positioned to help provide our members solutions that help them succeed in the marketplace. In addition, we look forward to leveraging the media platform to drive consumer promotion programs on machines at the point of purchase.”

“We are proud to have been selected by USG as the exclusive equipment supplier of glass-front equipment for this 2014 initiative. The USG team has a transformational vision for its members and the vending industry that we are excited to be a part of,” said Steve Turner, cold beverage vice president/general manager, Crane Merchandising Systems.

USG member operators interested in learning more about the terms and details of this program can contact USG or their local sales representative for more information.