ENSO TEA™ Launches iMatcha™ Single Serve Cups

ENSO TEA™ announces the launch of iMatcha™ Single Serve Cups, the easiest way to enjoy hot or iced matcha green tea for owners of KEURIG® K-Cup® brewing machines. Each iMatcha™ Single Serve Cup contains a single serving of iMatcha™ Premium Green Tea Powder and nothing else - no sugar, no preservatives, no pesticides or other chemicals. Place an iMatcha™ Single Serve Cup in a KEURIG® K-Cup® brewing machine, and brew as normal. For iced green tea, consumers can add ice cubes in a glass before they brew.

Matcha green tea and single serve cups have been intensely popular in the last couple of years but unavailable together in a product, according to the release. The marriage of iMatcha™ Premium Green Tea Powder in a single serve cup is ideal for the ever expanding North American market for green tea. Matcha green tea in Japan is typically consumed in households that have convenient access to electric water boilers while in North America, coffee makers are the pervasive kitchen appliance for hot beverages. Analysts project KEURIG® K-Cup® and K-Cup® compatible brewing machines to be in over 35 million homes and offices by the end of the year. Before iMatcha™ Single Serve Cups, tea drinkers would have to wait for several minutes to boil water in a tea kettle, scoop a teaspoon or two of matcha green tea and vigorously stir with a bamboo whisk. Now with iMatcha™ Single Serve Cups, matcha green tea can be enjoyed within a couple of minutes with little wait time, no measuring or a powdery mess to clean up.

Matcha green tea is thoroughly and extensively documented in numerous medical and scientific journals that powdered green tea (matcha) and loose leaf green tea are beneficial to one's health and well-being, reports the release. Matcha green tea contains powerful antioxidants called catechins, which can target harmful free radicals in the body. The most notable catechin in matcha green tea, EGCG (epigallocatechin-3-gallate) is believed to be a powerful anti-carcinogen according to recent laboratory research. Matcha green tea is also rich in catechins that exhibit thermogenic properties and in promoting fat oxidation beyond the natural presence of caffeine thereby aiding in sustainable weight loss and management. Matcha green tea is frequently regarded as the "powder of youth" because of its ability to combat inflammation, oxidation and aging. These are just a handful of the numerous health benefits of matcha green tea.

iMatcha™ 100 percent pure premium green tea powder (matcha) is ground from the finest single-variety Japanese sencha green tea leaves organically grown at an elevation of over 5,000 feet. It is the crown jewel of the centuries-old tea ceremony. The green tea powder is an elegant powdered tea made from hand selected Camellia Sinensis green tea leaves. Thick and concentrated, this luxuriously flavored green tea inspires focus and tranquility.