NAMA Announces Presenters For Micro Market Seminar

Joann DeNardis, NAMA’s director of education/certification, announced that five suppliers will present at the Brand Perspectives on Micro Market Merchandising seminar at the 2014 NAMA OneShow in Chicago, Ill.:

  • Advance Pierre - Category Management
  • The Hershey Co. - Size Utilization and Sales/Profit Delivery
  • General Mills – Consumer Insights
  • Kellogg's- Better For You & Breakfast Options
  • Vistar - Product Sourcing

“We’re thrilled to have some of the world's leading supplier companies share new micro market and consumer research,” DeNardis said in a prepared statement. “I’m confident attendees will leave the session with important information and new ideas on how to enhance your micro market operations and sales.”

The session will take place on April 8 at the 2014 NAMA OneShow. A completely new session, Brand Perspectives on Micro Market Merchandising will give attendees directly applicable insight into micro market merchandising and promotions. They will learn a variety of core, consumer-driven merchandising approaches and hear brand presentations on research into consumer behavior, consumption patterns and other important topics directly applicable to micro markets.  

The seminar includes a lunch presentation by NAMA’s Senior Vice President of Government Affairs, Eric Dell, titled Best Practices on Protecting Micro Markets for the Future. Lunch will be provided to all attendees. 

Seminar attendees will receive a flash drive featuring the NAMA Micro Market Resource Guide. The guide aims to help operators develop and implement a micro market and features content from 365 Retail Markets, AdvancePierre, Breakroom Provisions, The Hershey Co., J.M. Smucker Co./Folgers Coffee, Kar’s Nuts, Little Debbie, Red Bull and Vendors Exchange.

“Eric Dell’s lunch presentation and the Micro Market Resource Guide make this seminar an even better value,” DeNardis said. 

The seminar is available to NAMA members for just $99. OneShow attendees interested in registering for the seminar can do so online at www.namaoneshow.org.

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