DS Waters of America, Inc., a leading direct-to-consumer service provider to about 1.5 million home and office locations across the country and with the distribution capabilities to serve about 90 percent of the U.S. population, according to the release, announced that it has changed its name to DS Services of America, Inc. For several years now, DS Services has been developing a powerful new strategy to become a broader direct-to-consumer services provider, and its leadership determined that the company's name should better reflect its evolving portfolio of comprehensive products, brands and services.
"Over the years, we've made investments to expand our portfolio of products and services," said Tom Harrington, president and chief executive officer of DS Services, in a prepared statement. "In addition to expanding our position in the bottled water home and office delivery business, we have also created meaningful market positions in the coffee service and water filtration industries." Indeed, having acquired Standard Coffee®, nationally recognized purveyors of brewed beverages, in 2012, DS Services demonstrated its commitment to offering customers a broader selection of coffees and teas that now include a wealth of popular consumer brands such as Javarama®, Green Mountain Coffee®, Starbucks® Coffee, Caribou Coffee®, Peet's Coffee & Tea®, ALTERRA® Coffee Roasters and Luzianne® Coffee and Tea.
In preparation for the official March 1 launch date for the new name, DS Services has refined the company's new brand identity – rolling out the new name and logo that better communicate the company's position in the market as a single-source beverage services provider across multiple lines of business. DS Services is now poised to provide flexibility for continued line expansions into new and emerging beverage and non-beverage categories.