Marley Coffee announced the launch of seven new products at the company's exhibit during the Natural Products Expo West trade show in Anaheim, Calif. from March 7 to 9. Founder and Chairman Rohan Marley, CEO Brent Toevs, President Anh Tran and Senior Vice President of National Accounts Chris Hopkins will be available to discuss the company, its focus on sustainability and the unique features of its new product lines.
Marley Coffee will display its full line of Rainforest Alliance (RFA) Certified coffees at Booth No.5189, including 8-ounce ground and RealCup™ single serve cup versions of "Buffalo Soldier RFA," "Mystic Morning RFA" and "Smile Jamaica RFA." The company will also unveil RealCup versions of two brand new flavors, "Catch a Fire RFA," inspired by Jamaican chili, and "Spiced Root Rum RFA," inspired by Jamaican rum.
The company will also showcase a Marley Coffee-branded Bike Cafe mobile coffee cart. In December, the company purchased the majority of assets of Bike Cafe Franchising Inc., a Denver, Colo.-based company that owned and sold mobile coffee carts worldwide. Additionally, the company will launch its second-generation AVT automated coffee machines for office and retail locations. The new machines feature interactive touchscreens and a more user-friendly and versatile design. Both the Bike Cafe mobile coffee cart and the company's automated coffee machines bring an innovative solution to retail or office locations without the need to install permanent structures and overhead. Grocery managers can use these products to fill a void left by the removal of many self-service coin counting and processing machines, according to the release.
Rohan Marley, chairman and founder of Marley Coffee, said in a prepared statement, "Expo West is the largest trade show featuring organic and sustainable products in the western U.S., making it a natural venue for showcasing our coffees. We are pleased to have this opportunity to meet with industry insiders to discuss our unique approach to sustainable coffee production."
Brent Toevs, chief executive officer of Marley Coffee, said, "With the launch of these seven new products, we aim to provide multiple points of interaction for the consumer throughout the grocery shopping experience, from the parking lot to the checkout line."
"We are excited that consumers will able to spot the Rainforest Alliance's iconic green frog seal on Marley Coffee's new lineup of products being launched at Expo West," said Alex Morgan, senior manager of sustainable agriculture at the Rainforest Alliance. "By sourcing beans from Rainforest Alliance CertifiedTMfarms, Marley Coffee is demonstrating its commitment to environmental sustainability and improved conditions for coffee farming communities."