Marley Coffee has engaged Alliance Sales & Marketing, a private food broker based in Charlotte, N.C., to increase its new market penetration in the Eastern region in the grocery and natural foods retail sector. Marley Coffee has also teamed with National Sales Associates, based in Stroudsburg, Pa., to act as its broker in the natural sector for the Western U.S.
With the addition of Alliance and National Sales Associates, these partnerships will substantially boost the representation and distribution of Marley Coffee's products with over 500 brand ambassadors calling on the retail trade, according to the release. These full-time brokers will utilize their long standing relationships with grocery and natural food buyers to increase Marley Coffee's market share and provide a variety of services, including creating and promoting in-store merchandising, new item presentation, territory expertise, category insights and analysis, among other tactics.
Alliance and National Sales Associates expand on the efforts of Harlow-HRK Sales & Marketing, Inc., Marley Coffee's broker of record for all Kroger Grocery Divisions, which include regional grocery chains Ralph's, Fred Meyer, QFC, Smith's, Fry's, King Soopers and others.
Scott Anderson, CEO of Alliance Sales & Marketing, said in a prepared statement, "Marley Coffee is the next big name in coffee. We believe we can make this unique brand stand out among its peers, and boost its success within a wide range of untapped markets in 2014 and beyond."
Mike Cook, CEO of National Sales Associates, said, "The attraction of the Marley story, the company's commitment to sustainability and the allure of its specific coffee blends, should pave the way toward significantly greater market penetration. We are confident this partnership will dramatically boost Marley Coffee's presence in the natural food sector."
Rohan Marley, founder and chairman of Marley Coffee, said, "We expect that Alliance and National Sales Associates will help us get more 'feet on the street' and open up major opportunities with a larger and more geographically diverse set of retailers and provide brand support for our existing customer base. Alliance and National Sales Associates have a reputation for securing the maximum exposure for its client brands, and we are enthusiastic to be working with them."