GMCR Canada Holding Inc. (GMCR Canada), a subsidiary of Green Mountain Coffee Roasters, Inc. (GMCR) partners with Laura Secord®, Canada's largest and best-known chocolatier, to bring Laura Secord® signature hot chocolate to K-Cup® packs for the Keurig® brewing system in fall 2014.
With this partnership, the one-of-a-kind Laura Secord® experience will now be available like never before, through the convenience, quality and reach of the Keurig® brewing system. The 5-year agreement includes the launch of a first variety of hot chocolate in fall 2014, which will be an intense and creamy hot chocolate variety, reminding consumers of the finesse and the expertise of the renowned chocolatier. The agreement also contains the launch of more varieties of Laura Secord® hot chocolate in fall 2015.
"GMCR is always looking to partner for success and to innovate with passion; this exciting new collaboration is a great illustration of our values. We are pleased to offer the time-honored recipes and emotional value associated with Laura Secord® to our Keurig® consumers," said Sylvain Toutant, president of GMCR Canada, in a prepared statement.
The new Laura Secord® Hot Chocolate K-Cup® packs will be available at Keurig.ca, as well as participating grocery, retail and away-from-home channels throughout Canada. They will also be available through the 108 Laura Secord stores and on the Laura Secord® Website at www.laurasecord.ca.
"We are delighted to partner with GMCR Canada. Through the quality of the Keurig® system, the products we will launch will certainly please consumers. When two major companies as passionate about their products and customers partner together, the project's success is guaranteed. I feel confident that, from the very first sip, consumers will be seduced by the Laura Secord® Hot Chocolate K-Cup® pack experience," said Jean Leclerc, president of Laura Secord®.
