Green Mountain Coffee Roasters, Inc. (GMCR) and Luigi Lavazza SpA announced that they have reached a multi-year agreement to bring the authenticity of Italy's favorite coffee, Lavazza®, to K-Cup® packs for the Keurig® hot brewing system.
The companies plan to launch Lavazza® coffees, Gran Aroma, Classico, Gran Selezione, Perfetto in K-Cup® packs for Keurig® brewers in the fall of 2014. The new Lavazza K-Cup® packs will be marketed as premium products and available at Keurig.com and Lavazza.com as well as at participating specialty, grocery and away-from-home retailers and operators, throughout the U.S. Lavazza K-Cup® packs will be available in Canada in 2015. In 2012, GMCR and Lavazza partnered to launch the Keurig®Rivo™ Cappuccino and Latte System, delivering an innovative new brewing platform designed exclusively for the North American espresso-based beverage drinker.
"We are excited to be expanding our partnership with Italy's premier coffee brand in order to bring consumers the authentic flavors of Italian coffee at the touch of a button," said Brian P. Kelley, GMCR's president and CEO, in a prepared statement. "Like the Keurig Rivo espresso packs, Lavazza K-Cup packs will combine the brand's unwavering commitment to quality and passion for the coffee experience with the convenience and consistency they have come to expect from Keurig brewed beverages."
"We are thrilled to build upon our successful partnership on the Keurig Rivo System with GMCR to leverage their single cup brewing technology and bring our premium coffee blends into the homes of coffee connoisseurs everywhere," said Antonio Baravalle, Lavazza's CEO.
