NAMA is encouraging OneShow attendees to register for “Brand Perspectives on Micro Market Merchandising” to guarantee participation. Overall interest in the seminar on micro markets, scheduled for Tuesday, April 8, at McCormick Place Lakeside Center in Chicago, Ill., is at an all-time high.
“Attendance at each of NAMA’s micro market sessions over the past year grew steadily. Last year, more than 250 people participated in the sold-out event at the 2013 OneShow,” said NAMA’s Director of Education/Certification Joann DeNardis, in a prepared statement. “Space is limited, so don’t wait to register for this completely new, research-based program.”
The seminar is a cooperative effort between NAMA and leading brands and is designed to give attendees directly applicable insight into micro market merchandising and promotions. Attendees will learn a variety of core, consumer-driven merchandising approaches and hear brand presentations on research into consumer behavior, consumption patterns and other important topics directly applicable to micro markets.
The seminar includes a lunch presentation by NAMA’s Senior Vice President of Government Affairs, Eric Dell, entitled “Best Practices on Protecting Micro Markets for the Future.” Lunch will be provided to all attendees.
The seminar is available to NAMA members for just $99. OneShow attendees interested in registering for the seminar can do so online at www.namaoneshow.org.