Kraft Foods is announcing the launch of KRAFT Singles with no artificial preservatives, a welcomed renovation, according to the company, that removes artificial ingredients, while still delivering the same quality, taste, look and melt its consumers expect.
"We know families today want convenient foods that have no artificial preservatives and a simpler, more recognizable ingredient list, and Kraft is working to deliver more of these options for some of our most beloved brands," said Brian Gelb, senior associate brand manager, Kraft Foods, in a prepared statement. "Kraft is excited to deliver the same great tasting American cheese it always has with KRAFT Singles – always made with real cheese, milk and no artificial flavors – and now with no artificial preservatives. It's just simpler this way, and it's the way cheese fans want it."
KRAFT Singles with no artificial preservatives – available now in the dairy aisle of leading grocery stores nationwide – are offered for the American and White American varieties (currently does not include 2 percent milk varieties).