Green Mountain Coffee Roasters, Inc. (GMCR) and Krispy Kreme, a global retailer of premium-quality sweet treats, announce the companies have reached a multiyear agreement to bring Krispy Kreme® signature coffee to K-Cup® packs for the Keurig® brewing system.
The companies plan to launch Krispy Kreme coffees, Smooth and Decaf, in K-Cup® packs for Keurig® brewers by the end of 2014. The new Krispy Kreme K-Cup® packs will be available at Keurig.com and KrispyKreme.com, as well as participating Krispy Kreme shops, grocery, retail and away-from-home channels throughout the U.S.
"At GMCR, we're committed to partnering with the best brands in the marketplace to bring consumers the beverages they love at the touch of a button," said Brian P. Kelley, GMCR's president and CEO, in a prepared statement. "Working with Krispy Kreme welcomes a beloved brand into our family and promises consumers that the quality and taste they expect from Krispy Kreme are there with each and every brew."
"GMCR is the pioneer of single cup brewing technology, and we are proud to partner with such a highly regarded company," said Jim Morgan, chairman, president and CEO of Krispy Kreme. "We look forward to bringing the joy of our great Krispy Kreme coffee into the homes of consumers through the convenience of the Keurig system."