Following through on NAMA’s commitment to being the premier knowledge source and fostering thought leadership in the industry, the association announced it is leading the development of a comprehensive market study to gauge the needs of members both today and into the future.
A small focus group of industry thought leaders and NAMA’s consultant partner, McKinley Advisors (Washington, D.C.) and members of NAMA senior staff, convened last week in Atlanta, Ga. to identify and validate member’s core informational resource needs. The data and insights gained from the focus group will be utilized to shape the development of a broader member survey.
“Planning strategically for the future, we would like to know the most effective way NAMA can refine its information resources and education portfolio to help foster members’ growth and the growth of the industry,” said Lindsey Nelson, executive director of the NAMA foundation, in a prepared statement.
In the next few days, members will receive an email from McKinley Advisors, asking them to complete an electronic survey. NAMA urges its members to dedicate some time to share their thoughts. Their feedback is critical in helping the association understand and serve the industry.
“I want to thank our members in advance for their support of NAMA,” said Nelson. “Their feedback is critical in helping the association serve our mission to our members and to the industry.”
Members with questions may email them to firstname.lastname@example.org or call NAMA at 312-346-0370.