General Mills announced an aggressive lineup of new products set to bring more consumers to General Mills' leading brands. More than 50 new items will debut from the company's U.S. retail business with dozens more rolling out in international markets during the second-half of the company's fiscal 2014, which ends in May.
This lineup builds on strong introductions during the company's first-half of fiscal 2014, with standouts including Nature Valley Protein Granola, Yoplait Greek blended yogurt, Nature Valley Soft Baked Oatmeal Squares and Old El Paso frozen entrees.
"We are focused on the quality of our new product innovation, and have a strong slate of new products to bring consumers more of what they want," said Peter Erickson, executive vice president of Innovation, Technology and Quality, in a prepared statement. "Consumers have unwavering high standards for food. They want products that deliver on quality, taste, health, convenience and value, but at the same time they want more. More flavor, more fun, more nutrition. The more we connect with consumers to truly understand their most significant needs, the better we are able to bring remarkable new products to market."
The latest wave of new products from General Mills is poised to meet growing consumer interest in snacks, protein-rich breakfast items and globally-inspired convenience meals, reported the release.
Snack Foods on the Rise
Consumers are seeking snack foods more than ever. General Mills continues to lead growth in the grain snacks category in the U.S., adding almost 10 points of market share over the past five years. Through the first-half of fiscal 2014, strong new product innovation from Fiber One and Nature Valley has driven a gain of nearly four more share points and retail sales gains of 11 percent.
In the second-half of the fiscal year, General Mills is launching a diverse lineup of new items across its portfolio geared to meet consumers' increasing appetite for snacks that offer added benefits like protein, fiber, whole grains or a full serving of a fruit or vegetable.