Spindle, Inc., announced that Bill Clark, its chief executive officer, will deliver a keynote presentation at the 2014 Mobile Payments Conference. The event is being held from Jan. 28 to 31 at the Miami Beach Convention Center. Clark’s presentation, “The Next Frontier in Mobile Commerce: The Move From Transaction to Interaction,” will take place on Jan. 29 at 9:15 a.m.
In his address, Clark will examine the evolution of mobile commerce, exploring mobile marketing and point-of-sale (POS) trends that will create a unique value proposition for both merchants and consumers. The presentation will suggest how these innovations will benefit consumers, merchants, retailers, merchant service providers and other parties in the mobile commerce ecosystem. Among the specific topics that Clark will include are emerging marketing techniques and their potential to enhance personal interaction between businesses and their customers by delivering a more customized, immediate and gratifying shopping experience.
“It’s an honor to be a keynote speaker at the Mobile Payments Conference,” said Clark in a prepared statement. “Spindle is dedicated to driving the mobile commerce sector forward. We can accomplish this by continuing to develop innovative solutions, supported by an intelligent industry dialog that recognizes the best way to serve both the customer and the business owner. The Mobile Payments Conference is the perfect venue to promote this conversation. As an industry, we can set the standard for a more intrinsic and valuable experience for everyone involved in the mobile economy.”
Sponsored by Mobile Marketing & Technology Magazine, the Mobile Payments Conference attracts an executive level audience from all areas of the mobile commerce sector. The field’s leading experts will be on hand to offer insights on how mobile payment and next-generation solutions will impact merchant service providers, retailers and consumers.