Apriva announced its participation at the Mobile Payments Conference, scheduled for Jan. 29 to 31 at the Miami Beach Convention Center in Miami Beach, Fla.
During the event, Stacey Finley Tappin, Apriva's senior vice president for North American sales and marketing communications, will be the moderator of the panel session, “What is the Opportunity for Merchant Acquirers in Mobile?” The session will take place on Thursday, Jan. 30 at 8:30 a.m. In addition, Benjamin Hurley, Apriva’s director of mobile product management, will participate in the panel session titled “Integrating Analytics into M-Commerce: What’s Involved? What’s the Pay-off?” In the discussion, Hurley will talk about how businesses can integrate data analytics into mobile commerce to enhance productivity and help achieve essential business objectives. That session is set for Wednesday, Jan. 29 at 11:35 a.m.
"Now more than ever, merchant services providers, financial institutions and retailers are looking for ways to leverage innovations in mobile commerce, including mobile payment acceptance, marketing, loyalty and analytics and entire new solutions that allow merchants and consumers to engage and interact in mutually beneficial ways," said Chris Spinella, Apriva’s chief executive officer, in a prepared statement. “The Mobile Payments Conference highlights the many new mobile commerce solutions that continue to enter the market, and gives us an opportunity to help educate attendees on these compelling new technologies that are already having a significant impact on the way businesses market and sell products and services.”