Starbucks Launches Canadian Twitter Gifting Program

Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of “Tweet-a-Coffee” – the first Twitter gifting program of its kind in Canada and the newest way for Canadians to instantly share the gift of Starbucks in 140 characters or less, according to the company.

“Starbucks is a gathering place that creates moments of connection between people every day. Tweet-a-coffee is a brand new way for our customers to connect with friends and followers and share the gift of Starbucks instantly,” said Richard Burjaw, vice president Starbucks Coffee Canada, in a prepared statement. “Whether it’s to say #thank you, #congratulations or simply #justbecause we’re thrilled to enable the ability for customers to spread some kindness.”

According to the release, Canadians are among the world’s most active Internet users and with millions of Canadians engaging on Twitter, Tweet-a-Coffee represents an incredible opportunity for Canadians to engage, share and gift in new, simple way. “We're excited for Starbucks to bring this program to Canada," said Kirstine Stewart, head of Twitter Canada. "Shared experiences, be they a television show, a sporting event, or a thoughtful gift, are at the heart of the Twitter experience and to what it means to be a modern brand."

The Tweet-a-Coffee program is a key next step as Starbucks innovates its social digital gifting offering.

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