Ice River Springs announced it is launching an innovative new 15-liter bottle for water coolers. The bottle is made of 100 percent recycled plastic and is green.
The new bottles have been launched because of Ice River Springs' pioneering initiatives to reduce energy use and recycle plastics in a closed loop system, according to the release. Ice River Springs is the only beverage company in North America to operate a bottle recycling operation that takes in bottles from municipal recycling programs, sorts, purifies and then produces certified food-grade plastic ready for reuse.
Ice River reclaims plastic from green bottles, which might otherwise go to waste. Consumers are supportive. In a research study of 849 bottled water users, 82 percent said a bottle made of 100 percent recycled material, giving them a green tint, would make the brand more appealing.
The product will be available in major retail chains starting in Western Canada under the Arrowhead brand name.
Ice River Springs is committed to all efforts to reduce impact on the environment. "There's enough plastic in the world today, we just need to find ways to reuse it," said Jamie Gott, CEO of Ice River Springs, in a prepared statement. "Few companies need the green plastic that we collect from our recycling operation. We have launched Arrowhead water in green bottles to make use of this plastic and take it out of landfills."
While the Arrowhead bottle is changing, the water itself is unchanged. Its source is near High River, Alberta, Canada, fed from rivers originating from the glaciers of Kananaskis country and the Rocky Mountains.