Marley Coffee announced that effective immediately, its coffee will be the corporate coffee option at the Denver, Colo.-area headquarters of Arrow Electronics, the Fortune 500 electronics company. Marley Coffee will be supplied to Arrow Electronics by Black Rock Beverage Service (BRB), which Marley Coffee acquired last August in its expansion into the local OCS and food service business. Marley Coffee expects to expand its OCS initially to all offices of Arrow Electronics in the U.S., and subsequently to all of the company's locations worldwide. The company expects this agreement to result in increased revenue and consumer awareness for Marley Coffee, not only in Denver, Colo. but globally as well.
A private corporate event will be held at the Denver, Colo. headquarters of Arrow Electronics on Monday, Jan. 13 from 11:30 a.m. to 1:30 p.m. MT. The event is being set up to introduce the Marley Coffee brand to Arrow Electronics employees. Rohan Marley, founder and chairman of Marley Coffee, will be in attendance; Marley Coffee will provide giveaways including coffee mugs and Bob Marley memorabilia for Marley to sign.
Marley Coffee will provide its coffee to the executive offices of Arrow Electronics as well as its cafeterias in the form of RealCup(TM) single-serve cups and bulk bags.
Marley said in a prepared statement, "We are enthusiastic supporters of the sustainable coffee movement, which considers this delicious beverage to be an artisanal foodstuff like wine, rather than as a commodity. This is just the type of progressive ideal that we think will appeal to the in-house culture at forward-thinking companies such as Arrow Electronics. The staff of Arrow Electronics is a great target market for us. We hope that if they enjoy Marley Coffee at the office, they will be more inclined to make it a part of their lives outside the office as well."
"The investment into building out our infrastructure in Denver has paid off in so many different ways," says Brent Toevs, CEO of Marley Coffee. "We purchased BRB to help expand our brand locally through a route business, and so far the purchase has exceeded our expectations. We expect that in its second year of operation, this division will generate cash flow in the range of low seven figures. We sponsored the Broncos where we met Michael Long, the CEO of Arrow Electronics and we both had a passion for local companies helping building partnerships and their communities. BRB has also secured The Colorado Golf club, which is renowned for hosting the Solheim Cup and the Senior PGA Championship. We will continue to develop the Denver market by deploying our Marley Bike Caffes, servicing offices and hiring within this community."